WESTSIDE AESTHETICS

HEALTH & WELLNESS

Digital Privacy Policy

Effective Date: March 25, 2026

Westside Aesthetics Health & Wellness (“we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information. This Digital Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (westside-aesthetics.com), interact with our AI chat assistant, engage with us on social media platforms, or otherwise communicate with us digitally.

By using our website, social media pages, or digital services, you consent to the practices described in this policy. If you do not agree with the terms of this policy, please discontinue use of our digital platforms.

1. Information We Collect

Personal Information You Provide. When you interact with our digital platforms, you may voluntarily provide information including your name, email address, phone number, and details about the services you are interested in. This may occur through our website contact forms, consultation booking forms, or our AI chat assistant.

AI Chat Assistant Data. Our website features an AI-powered chat assistant designed to help answer your questions and guide you toward the right services. When you use the chat assistant, we collect the messages you send, your name, email address, phone number, and service interests you share during the conversation. The chat assistant does not collect, store, or process protected health information (PHI), medical records, or treatment history.

Automatically Collected Information. When you visit our website, certain information may be collected automatically, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and other standard web analytics data.

Cookies and Tracking Technologies. Our website may use cookies, pixel tags, and similar technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You may adjust your browser settings to refuse cookies, though this may limit certain website functionality.

Social Media Information. When you interact with us on social media platforms such as Facebook and Instagram, we may collect information that you make publicly available, including your profile name, comments, direct messages, and any other content you share with us through those platforms.

2. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your inquiries and provide information about our services
To schedule consultations and follow up on service requests
To improve our website, digital tools, and overall client experience
To analyze website traffic and usage patterns
To communicate with you about promotions, new services, and updates (with your consent)
To maintain the security and integrity of our digital platforms
To comply with legal obligations and protect our rights

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information in the following limited circumstances:

Service Providers. We may share information with trusted third-party service providers who assist us in operating our website, managing our digital tools, processing data, or delivering services on our behalf. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements. We may disclose your information if required to do so by law, regulation, legal process, or enforceable governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers. In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4. Health Information & HIPAA

Westside Aesthetics Health & Wellness is a medical aesthetics practice. Any protected health information (PHI) collected during the course of clinical care—including treatment records, medical history, and health-related communications—is governed by the Health Insurance Portability and Accountability Act (HIPAA) and our separate Notice of Privacy Practices, which is provided to all patients.

This Digital Privacy Policy covers only the information collected through our website, AI chat assistant, social media platforms, and other digital channels. Our digital tools, including the AI chat assistant, are not designed to collect or process PHI. If you share health-related information through a digital channel not intended for that purpose, we will take reasonable steps to protect it, but we strongly encourage you to communicate sensitive health information only through our secure, HIPAA-compliant patient intake processes.

5. Third-Party Platforms & Links

Our website and social media pages may contain links to third-party websites, booking platforms, payment processors, or other external services. We are not responsible for the privacy practices, content, or security of these third-party sites. We encourage you to review the privacy policies of any third-party platforms before providing them with your personal information.

Our social media presence operates on platforms including but not limited to Facebook (Meta) and Instagram. Your interactions on these platforms are subject to their respective privacy policies and terms of service in addition to this policy.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect from unauthorized access, use, alteration, or disclosure. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

If you believe your information has been compromised, please contact us immediately using the contact information provided below.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, to resolve disputes, and to enforce our agreements. When personal information is no longer needed, we will securely delete or de-identify it.

8. Your Rights & Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

The right to access the personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of your personal information
The right to opt out of marketing communications at any time
The right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the information provided in Section 11. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Marketing Communications. You may opt out of receiving promotional emails or text messages from us at any time by following the unsubscribe instructions in the communication or by contacting us directly. Please note that you may still receive transactional or administrative messages related to your account or appointments.

9. Children’s Privacy

Our digital platforms are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected information from a child under 18, we will take prompt steps to delete that information. If you believe a minor has provided us with personal information, please contact us immediately.

10. Changes to This Policy

We may update this Digital Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this policy and post the revised version on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Digital Privacy Policy or our data practices, please contact us at:

Westside Aesthetics Health & Wellness

6555 Highway 98, Suite D

Hattiesburg, MS 39402

Phone: (601) 298-1881

Email: WestsideAHW@gmail.com

Website: westside-aesthetics.com